Our People: Scott Sedam

Scott Sedam

President & Founder

In 1997, Scott Sedam founded TrueNorth Development, a consulting, training and organizational development firm serving more than 150 homebuilding industry clients to date. TrueNorth’s seven field-based associates delivered more than 400 high-impact workshops in 2005 on subjects including quality, customer satisfaction, operations management, site management, Six Sigma/Lean Building, strategic planning and community start-up reengineering, among others. TrueNorth clients have an unrivaled track record as recipients of national level quality recognition including the “National Housing Quality Award” and “Builder of the year” as well as the highest levels of performance on the JD Power Customer Satisfaction Survey, among others. Scott Sedam is one of the industry’s most widely read authors through his provocative “Lessons Learned” column, which appears monthly in Professional Builder Magazine. He is a frequent speaker at industry conferences and company meetings, appearing at NAHB, PCBC, Benchmark, the Lee Evans Summit and the Presidential Seminar, just to name a few. In 2006, TrueNorth inaugurated the ALLIANCE conference focused solely on building high performance relationships among builders, suppliers, trades, distributors and manufacturers.

Formerly VP, Quality & Customer Commitment, for Pulte Corporation, Scott authored the acclaimed “Pulte Quality Leadership” (PQL) process, which was at the forefront of Total Quality implementation in the construction industry in the 90’s . Scott and his TrueNorth colleagues have since developed and refined quality implementation processes that have been successfully applied to builders of all sizes, as well as key industry manufacturers, suppliers and trade organizations.

Scott graduated Phi Beta Kappa from Miami University (OH) and began his management career with U.S. Steel. As a young mill foreman in South Chicago, he watched the steel industry in its death spiral, learning what he calls “anti-quality” – everything not to do. After graduate school, Scott joined Motorola as a program manager in participative management and productivity improvement, learning what quality really was. At Motorola Scott first met Drs. Deming, Juran, Crosby & Fiegenbaum, who became major influences on his life’s work. Scott then spent 9 years divided between two internationally known training and consulting firms, Wilson Learning and ODI, handling such diverse clients as John Deere, AT&T, Caterpillar, A.C. Nielsen and Cummins Engine. He began his work in homebuilding with an intense desire to implement the principles of Total Quality in an industry that was, in the 1980’s, largely untouched. His work has been credited with bringing companies together to develop and implement significant process improvements resulting in improved profit margins and increased customer satisfaction.

Scott has been a past examiner for the Malcolm Baldrige National Quality Award and a judge for the National Housing Quality Award. He resides in Novi , Michigan with his family in a house that was converted from a large working barn. Scott regretfully reports that all attempts to get the builder of the house, which was built in 1828 by a signer of the Michigan state constitution, to return for warranty service have failed.

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