TrueNorth Brings
to Homebuilding

LeanBuilding Blitz™ 8.0

The guiding principles of Lean have transformed every industry they touch. Lean removes waste from systems and processes, and that removes cost.

TrueNorth is so successful in applying these principles to homebuilding that we guarantee results in writing:

Pay us only if we perform.

Call us to learn the results of more than 160 consecutive LeanBuilding Blitz implementations where we average nearly $10,000 per house in identified savings.

Our LeanBlitz processes are scaled to builders of 5 units to 5,000, starter home to high end luxury; there's one sure to fit your need and guaranteed at a multiple of our fee.

LeanBuilding Blitz

   130 Builders

+ 160 'Lean' Implementations

+ 5,000 Suppliers & Trades

= $300+ Million in Savings

Never look at your business the same again. Find out what Lean is all about.

Buying Groups and Associations:
Ask us about our one-day workshop for your members.

Read Weekly Lean Blogs on



or follow the links directly:

Scott Sedam's Lean Tuesday Blog

Todd Hallett's Lean Tuesday Blog

Suppliers and Trades:
We offer workshops tailored specifically to your business. You will learn to identify and remove wasteful practices to truly partner with your builders.

TrueNorth Training

We are updating our training modules used to educate thousands prior to the industry downturn, and adding more!

Learn More:
Team/Culture Workshops
Operation Management Workshops

Some Call This:
"An Undocumented Feature"

Plumbing Joist Conflict photo

If you struggle with cost and knew you had a few thousand dollars of waste designed-in to your product, would you want to ferret it out?

Let us show you where and how to begin.

Plan Better, Build Better

LeanPlan Workout™

TrueNorth has teamed up with Todd Hallett, principal at TK Design & Architecture, to launch a radical new approach to plan reviews. Use our 800 check points gleaned from Lean experience to improve bottom line performance by reducing your cost to build. Eliminate framing/plumbing conflicts, missed intersects, mis-sized rooms for drywall or flooring, and on, and on, and on...

These are not "dumbed down" houses; they are your plans, optimized.

We focus on design-induced waste present in virtually every house, as identified by your own suppliers and trades, and design it out with the help of our 800-point Lean Filter, devised with the input of over 1,700 supplier and trade contractors.

Nobody in this industry can match the input.

LeanPlan Workout™ pays for itself in the first few units built, and will generate additional profit with each unit built therefter.

For a quick overview, click here.

TK Home Design Logo

Scott Sedam Professional Builder MagazineScott Sedam founded TrueNorth in 1997 and has a column each month in Professional Builder Magazine. Click below to read Scott's most recent articles.

  • "Additional Margin: Find It In These 6 Buckets"

    Read the April 2015 issue

  • "10 Questions To Ruin 2015 For You, Unless..."

    Read the March 2015 issue

  • "Bridging The Margin Gap" Article Series

    Curious how to increase margins without cutting corners and reducing the quality of your work?

    Download the full PDF here.

  • "Labor Shortage"
    Article Series

    Four years ago during the depths of the housing recession, Scott began a series of articles predicting the current trade shortage and its dire impact on economic growth and builder profit.

    Download the full PDF here.

Upcoming Events

  • The 2015 PCBC Convention

    June 24-25 in San Diego

    (Learn more at

    "The Lean Builder: Strengthening Margins Through Operational Excellence"

    Wednesday Jun 24, 2015

    Location: Room to be determined 
    Track: Business/Operations

    The U.S. homebuilding industry faces a vexing problem in 2015. Economists report tremendous structural demand for increased units. Although that sounds like great news, we're also experiencing downward pressure on prices while costs are rising significantly. The result? The vast majority of builders will see increased growth with decreased margins – not a formula for success. Drawing upon over 160 Lean Process implementations from builders in 5 countries, this session will reveal specific operating methods to rein in cost, while actually improving both the house and supplier/trade relations. The data reveal six sources of waste totaling more than 20% of the median U.S. home price of $300K. Would recovering just a fraction of this $60K (average) per house make a difference? Come and learn the Lean operating methods that will enable you to grow – at a profit.

    "Overcoming the Labor Shortage: Becoming the Builder of Choice"

    Thursday Jun 25, 2015

    Location: Room to be determined
    Track: Business/Operations

    The shortage of qualified trades has evolved from a problem to a nationwide epidemic, limiting builders’ ability to respond to increased market demand at a profit. On top of that, the major customer satisfaction survey companies are reporting that overall product quality is down. Are we condemned to this fate? No, and the solution lies in becoming the Builder of Choice – the builder that trades and suppliers alike will chose over any competitor, not because you pay more, but because you do things so consistently well that you help them become more profitable. The Builder of Choice gets not only the best trades, but the best crews, and that makes all the difference. Quality expert Scott Sedam will host a panel of industry leaders who will share what they do specifically to achieve Builder of Choice status with their suppliers and trades.

Recent Events

  • Best Homebuilding Practices Conference

    April 30-May 2 in Orlando

    "Solving The Trade Shortage - New Rules and New Thinking."

    Thursday 9:45-10:45am, Bay Lake Room

    A recent Builder of the Year winner stated that delayed closings due to trade shortages cost his company more than $3 million in profit last year, and this year in addition to the labor shortage he expects similar costly delays in material delivery. There is no greater issue homebuilding faces today than solving this problem at the local level, but how? Scott Sedam will show you the practical steps to answer this crisis and achieve ultimate loyalty from suppliers and trades alike.

    "Cost Reduction in the Face of Labor & Material Scarcity? Here's How!"

    Thursday 4:00-5:00pm, Ballroom

    While homebuilding economists forecast as much as 26% growth potential in 2015, huge numbers are being priced out of the entry and first move-up markets. At the same time substantial price increases are seen for land, development costs, entitlement, labor, materials and overhead. Lower margins are inevitable – unless builders learn how to tap into the 20% of the sales price of each home that is sacrificed to waste. Scott Sedam will show you how to reduce cost even when the experts say you cannot.

Missed one of our presentations at IBS, NAHB, a state association or elsewhere? Click here to find it in PDF format.

If you don't find what you are looking for, call or email us and ask for a copy.